FAQ

Everything you'd ask on a call.

Short, direct answers. If yours isn't here, email hello@deftpath.com and a person will reply.

01

The basics

What is DeftPath?

DeftPath is a web, AI and engineering studio. For small businesses we build custom websites, AI receptionists and automations, and show you a working preview of your new website before you pay anything. For software teams we build MCP servers and AI apps, custom CRMs, security audits, cloud cost fixes and AI code cleanups.

Who is DeftPath for?

Websites and growth systems are for owner-led small businesses whose website should bring in customers: restaurants, dental and medical practices, trades and home services, law firms, salons, real estate agents, studios and local retail. Engineering work is for any team that already ships software. We work remotely with clients across the US and Europe.

How is DeftPath different from a traditional agency?

Traditional agencies sell a process and ask for a deposit up front. DeftPath hands you a result: a working preview of your site built before you pay, a fixed $2,499 price, launch within 48 hours of approval, and full ownership of everything we build.

02

Pricing & payment

How much does a website cost?

A custom website is $2,499, one-time and fixed. Optional Site Care — hosting, backups, security and change requests handled one at a time — is $49/month, or $79/month with an AI receptionist that answers your visitors 24/7. It cancels any time.

Do I pay before I see anything?

No. We build a working preview of your new website first. You only pay once you have seen it and want to launch it.

Do you offer refunds?

Yes. There is a 14-day money-back guarantee on the one-time build fee. If the site is not what you wanted and we cannot make it right, you get a full refund within fourteen days of launch.

How much do AI agents and automations cost?

The website AI receptionist is an option on Site Care: $79/month with it, $49/month without. Build only does not include it. Voice receptionists and workflow automations are scoped per business and quoted as a fixed price before any work starts.

Is there a usage limit on the AI receptionist?

The receptionist includes about 250 conversations a month (2M AI tokens). The allowance resets every billing month.

What if I do not need the AI receptionist?

Don’t need the receptionist? Leave it off and Site Care is $49/month.

03

The work

How fast can my new website go live?

Your first preview is ready within 48 hours of us having your details. Once you approve it, we connect your domain and launch — usually the same week.

How many revisions do I get?

Revisions are unlimited until you sign off. Most projects need two or three rounds, requested directly from the preview.

Will my site show up on Google and in AI answers?

Yes. Every DeftPath site ships with semantic markup, metadata, a sitemap, schema.org structured data and fast Core Web Vitals, so both search engines and AI answer engines can understand it.

Do you use templates?

No. Every site is designed for the business — type, colour, structure and copy. AI accelerates the first draft; a person reviews and finishes every page.

04

Engineering work

Do you only work with small businesses?

No. Websites and growth systems are built for owner-led businesses, but our engineering work — MCP servers and AI apps, custom CRMs, security audits, cloud cost fixes and AI code cleanups — is for any team that ships software, from two-person startups to established product teams.

How is engineering work priced?

Every engagement starts with a short scoping call. You then get a written plan with deliverables, a timeline and one fixed price. There is no hourly meter.

Do you work in our existing codebase and accounts?

Yes. We work in your repository and cloud accounts through small, reviewed pull requests, so everything we build is yours from the first commit.

05

Ownership & support

Do I own my website?

Yes, completely. The code, design, domain and analytics are yours. If you ever want to move to another host or developer, you can.

What happens after launch?

With Site Care we host the site on a global edge network, keep it secure and backed up, monitor uptime and handle your change requests one at a time. Without it, we hand over the files and you host it anywhere.

I am an existing client — how do I request a change?

Use the DeftPath widget on your own website to request an update, or email hello@deftpath.com. Site Care handles change requests one at a time — send the next once the last is live.

Start here

Let's find your deft path.

Send your current website or a few lines about your business. We'll reply within a few hours on weekdays — and your preview is on its way.